With the current agreement with Pokerlistings and the Cake poker network the industry is facing a new era of collaboration between poker rooms and poker affiliates. The current agreement between the many poker rooms and poker affiliates is for affiliates to send players to the poker rooms in exchange for commissions for these players. Most poker affiliate Sites refer players too many different poker rooms, making the poker rooms signups about equal. Of course, each affiliate portal will have its favorite poker rooms to refer to. This is usually based on the biggest signup bonuses, largest commissions, best conversion rates, and quick payouts. The implications of this agreement will have many affects on the industry as it currently.
Pokerlistings is the biggest gaming affiliate out there and them directing new customers mainly to one site can change the balance of the poker rooms. They guarantee to send 3000 new players to the Cake network each month. This is a big influx of players to the network. This could move the Cake network up the ladder and make them a major contender in the market. Also, this could force other poker networks to ink exclusive contracts with other affiliate portals, which will revolutionize the gaming industry POKER 88.
The next thing to watch is to see the reaction of both the poker affiliates and the poker sites. The poker sites can wait and see what the results of this agreement will be. I would predict them not doing much until there is an impact in the industry. I’ve heard many say that they think the poker networks will act immediately to shore up contracts with poker affiliate portals. It will be interesting to see what happens next.
It will also be interesting to see what happens to the Pokerlistings website popularity as result of this agreement. Potential players may see them as a portal pushing them in one direction. They’ve been known to be impartial and give good solid reviews of all poker rooms and not favor one over the other. With them guaranteeing 3000 new players to Cake poker network they would seem to have to push players in that direction. This could compromise their reputation as an impartial website. Also, if other gambling portals go in the direction of this agreement between the two, will they all become portals for specific poker networks?
Pokerlistings, like most affiliate portals, refers players to online poker sites that accept US poker players and ones that don’t. The Cake Poker Network is a US facing Poker brand. The question is what impact does this agreement have on affiliate portals the refer to US poker sites only. They will most likely have to adapt their sites to refer players to other sites other than Cake.It will take a while to see what the exact impact on the industry is, but it is obvious that the industry is changing and it may not be for the best.